Zitro, a global leader in the gaming industry, showcased its latest gaming innovations for land-based and digital casinos at the Global Gaming Expo (G2E) in Las Vegas, held from October 7-10 at the Venetian Expo. Zitro’s participation at the show was a resounding success, highlighted by the worldwide debut of its new CONCEPT cabinet line and expanded games portfolio, which is also fully compatible with the GLARE family of cabinets.
“Our team’s focus over the past year has been to create a product lineup that appeals to a diverse player base and supports our entire cabinet lineup”, said Derik Mooberry, CEO of Zitro USA. “Attendees witnessed first-hand the portability of our game content, allowing operators to experience our games across both our cabinet lines, providing them maximum flexibility and protecting their investment.
Its core innovation lies in its Magic Lighting, which elevates the gaming experience with a spectacular light show. Designed to captivate without interfering with gameplay, it enhances the gaming experience and attracts new players. It offers synchronized light shows that vary and intensify based on the player’s achievements, with distinct visual effects for different levels of wins. For instance, the MEGA animation differs notably from the SUPER animation, with each win culminating in increasingly spectacular light displays, further enhancing the overall player experience.
The CONCEPT cabinet line brings next-level features to all form factors. Each cabinet showcases an ultra-slim, versatile, and elegant design that supports multiple configurations, maximizing floor space without requiring extra signage or wedges. Equipped with cutting-edge graphics and a powerful surround sound system, these cabinets ensure immersive gameplay and exceptional audio quality. What truly sets the CONCEPT line apart is its “augmented gameplay”, where every feature—from the XXL deck to the topper—syncs seamlessly with the game’s key moments.
The XXL deck is the largest in the industry, offering players much more space for enhanced comfort and convenience and providing ergonomic support for extended play sessions. Designed with both comfort and functionality in mind, these cabinets ensure players can enjoy longer gaming sessions without discomfort while operators benefit from easy accessibility. The CONCEPT line embodies the company’s campaign slogan: “BRIGHTER. BOLDER. BETTER.”
All form factors feature a high-resolution 4K display with up to 10,680 lumens. The Concept Prime is distinguished by its 55” screen. At the same time, the Concept Prime-J features a 55” J-screen and 27” topper. The Concept Deluxe stands out with its 3×32” screens, each delivering a distinctive and engaging visual experience.
The spotlight also shone on Zitro’s new game releases across its CONCEPT and GLARE cabinet lineup. Among the standout titles were Legendary Sword, a multi-game debuting at G2E on the Concept Prime-J, and Triple Charm Journey, an oriental-themed multi-game displayed on the Allure Glare cabinet. Another eagerly anticipated multi-game was Wonder Dream on the Concept Prime cabinet.
Zitro’s commitment to providing diverse gaming options was evident in its extensive game portfolio, which included new titles such as Lucky Vault, and Jerry’s Link on the Concept Deluxe cabinet, Pearl’s Paradise on the Altius Glare, and Cash Totems, Fairyland Quest, featured on the Concept Prime cabinet. Other standout games include King Fu Frog on the Illusion Glare and Merging Pots, also on the Concept Prime, among many other titles.
Zitro Digital, the company’s online division, also showcased its expanding range of digital video bingo and video slot games, complemented by engaging player engagement tools. The launch of the new Fu Frog series, featuring 4 unique game titles, has been successful in land-based markets worldwide and has been ported by Zitro to digital distribution channels.
Derik Mooberry, CEO of Zitro USA, shared: “The U.S. has been a remarkable growth story for Zitro. We’ve tripled our casino footprint in less than two years, expanding to over 100 casinos. Our strategic focus on the tribal market has proven successful, and we’re now poised to make significant inroads into the commercial market.
Derik added, “Our new, prominent booth location in Freemont Street reflects our growing presence in the U.S. market. We unveiled a range of groundbreaking products, including our new CONCEPT cabinet line, which offers exceptional player experiences. Additionally, our product portfolio, featuring a great diversity of content and banking configurations, has made a strong impression on customers and industry peers. Our success in the U.S. is further proof of our dedication to delivering exceptional products and services, and we’re eager to celebrate this new chapter for Zitro”.
Zitro’s founder, Johnny Ortiz, commented, “We’re proud to have showcased our largest and most diverse product range ever at this year’s G2E. This achievement is a result of our continued commitment to innovation and the exceptional work of our growing teams at our tech campuses in Barcelona and Bangalore. We’re optimistic about the future and look forward to continued growth and success.”
Zitro’s participation in G2E Las Vegas 2024 has once again solidified its position as a leading innovator in the gaming industry, setting the stage for continued growth and success in the years to come.
